6. Legal Bases for Processing Personal Data
The laws in some jurisdictions require companies to tell you about the legal grounds they rely on to use or disclose your Personal Data. To the extent those laws apply, our legal grounds for Processing Personal Data are as follows:
To honor our contractual commitments to an individual: Some of our Processing of Personal Data is to meet our contractual obligations to the individuals to whom the Personal Data relate, or to take steps at their request in anticipation of entering into a contract with them. For example, when an individual purchases admission to a Wrike event, we may Process their payment information on this basis.
Consent: Where required by law, and in some other cases, we handle Personal Data on the basis of consent. For example, some of our direct marketing activities happen on the basis of opt-in consent, such as sending marketing emails to individuals who have requested them.
Legitimate interests: In many cases, we handle Personal Data on the ground that it furthers our legitimate interests in commercial activities, such as the following, in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals: Customer support; Marketing, including, in some cases, direct marketing such as via email; Protecting our Customers, Users, personnel and property; Analyzing and improving our business and Service Offerings; and Managing legal issues. We may also Process Personal Data for the same legitimate interests of our Customers and business partners.
Legal compliance: We need to use and disclose Personal Data in certain ways to comply with our legal obligations.